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How Much Better Are Enhanced Campaigns?
Google publicly announced their introduction of Enhanced Campaigns to AdWords in February of 2013. This was very important news for anyone offering pay per click marketing services. The announcement...
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Your Strategy Needs a Fresh Pair of Eyes and a Marketing Assessment
Sometimes it can be hard to keep an objective view of your efforts when you’re in the thick of things, especially when it comes to your current marketing strategy. If you’re feeling a little bogged...
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3 Things Every Digital Marketer Should Know
1. Programming Languages At the very least, every digital marketer should be very comfortable with basic HTML and CSS. HTML and CSS provide the physical structure and design to a web page. Both of...
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Elements of a Successful Email Marketing Campaign
I love email marketing. I love it because it’s not only effective (it offers some of the highest ROIs out of all digital communications platforms), but it gives marketers the opportunity to personally...
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What Makes a Great Logo?
The company logo is a little image is meant to work in a big way: When done correctly, it helps distinguish and shape your brand. But what makes a great logo? Yes, creativity is important. But after...
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Education Through Conferences
Researching is just one way to stay informed on changes in digital marketing. Conferences are a more interactive option. There are some really awesome ones that give you the opportunity to learn a lot...
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The Viral Phenomenon
“Charlie Bit My Finger” now has over 800 million views. Needless to say, it was a viral success, however, going viral is no longer just an organic happenstance. Many viral messages surface as a result...
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Digital Marketing Spring Cleaning
It’s Spring Cleaning time. Take a quick break sometime over the next week to review a few key pieces of your digital channels to get them on track. So here is a quick way to get a few things cleaned...
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Technology and the Generation Gap
As technology increases, so does the gap between generations and their digital behavior. Millennials, Gen Xers, and Baby Boomers interact with technology in very different ways, so it’s important to...
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10 Commandments of Typography
Typography: The art and technique of arranging type. It’s central to the work and skills of a designer and is about much more than making the words legible. Here are ten “commandments” to make sure...
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Social Media: How Does it Affect your Business?
Social media is a powerful tool and its force is at your fingertips. Are you taking advantage of it? If your answer is “no,” then maybe you should reconsider. We’ve outlined some key statistics to...
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A Beginner’s Guide to File Formats
Have you ever wondered if you should use a JPEG or a PNG — or just what they even really mean? Figuring out and knowing the proper file formats to use can save you and the client time. It allows you...
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How to Fix Your SEO Ranking in 2016
Having trouble getting traction in Google’s SERPs for 2016? It could be that SEO practices of the past are coming back to hurt your current rankings. Old, outdated SEO tricks not only don’t work, but...
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3 Building Blocks for Effective LinkedIn Campaigns
There’s a big difference between an ordinary LinkedIn ad and an engaging and effective LinkedIn ad. If your LinkedIn ads are not performing well (or as well as you’d like), use this checklist to make...
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What Makes the Perfect Agency Client?
If you’re looking for a Detroit-area inbound marketing agency, you no doubt are searching carefully for one that’s just about a perfect fit for your goals, your brand, and your marketing budget. You...
View Article5 Tips: Staying Focused Working From Home
Working from home is awesome, but it’s easy for you to become your own worst enemy. Below are 5 quick tips that can help you stay focused and produce quality work while at home. 1. Plan Ahead Is it...
View ArticleWhat Makes a Great Logo?
The company logo is a little image is meant to work in a big way: When done correctly, it helps distinguish and shape your brand. But what makes a great logo? Yes, creativity is important. But after...
View ArticleEducation Through Conferences
Researching is just one way to stay informed on changes in digital marketing. Conferences are a more interactive option. There are some really awesome ones that give you the opportunity to learn a lot...
View ArticleState of Digital Marketing
Salesforce recently released their 2015 State of Digital Marketing Report, which brings to light some interesting data to keep in mind when planning campaigns for the year. Defining how you measure...
View Article15 Marketing Blogs You Should Be Reading
Chances are you read blogs. Chances are these blogs cover the news and opinion of the day, offer advice, provide humor, talk about politics or cover fashion trends. via GIPHY But do you read blogs...
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